This privacy policy explains how we collect and process your personal data. Personal data, or personal information, means any information about an individual from which that person can be identified. This includes information that you tell us, what we learn from you and the choices you make about the marketing you want us to send to you. This policy explains how we do this, what your rights are and how the law protects you.

We do not knowingly collect data relating to children.

Changes to data protection law

The law in relation to data protection changed on the 25 May 2018 when the General Data Protection Regulation came into force in the United Kingdom and across Europe.

This privacy policy was last updated on 24th August 2018. It tells you about most of your rights under the new law, but we may need to make changes to it in the future. Your use of our website and services\/products will be subject to the most current version of this privacy policy posted on our website at the time of your use. We recommend that you check the website from time to time to inform yourself of any changes – we will notify you every time we make a change to this policy. We may need to ask you to agree to the changes, or refresh your consent to us using your personal information.

1. Who we are and how you can contact us

We are Jessica McCormack Limited. Our registered office is at 7 Carlos Place, London, W1K 3AR.

You can contact us by email at enquiries@jessicamccormack.com .

Our representative for all queries in relation to this policy and your data protection rights is the Head of Marketing.

When we refer to our website, we mean our website at www.jessicamccormack.com .

2. Where we collect your personal information from

We may collect personal information about you in the following ways:

Data you give to us:

• Data you give to us when you register to purchase goods from us
• When you talk to us on the phone or in one of our stores
• When you use our website
• In emails or letters to us
• If you sign up to our promotions, events or newsletter
• When you give us feedback

Data we collect when you use our services:

• Payment and transaction data
• Profile and usage data, including data we gather from the devices you use to connect to those services such as computers and mobile phones, using cookies (please see our cookies policy below) and other internet tracking software

Data from third parties we work with:

• Social networks
• Public information sources, such as Companies House if you are a business
• Agents or contractors working on our behalf (such as our CRM Partner, Newsletter Distributor, Mailing House, online payment gateway provider)
• A friend of yours

3. Data we collect about you

We may collect, use, store and transfer different kinds of personal data about you which we have grouped together as follows:

• Identity data – name, username, title, and date of birth
• Contact data – billing address, delivery address, email address or telephone numbers
• Financial data – payment card details
• Transaction data – details about payments to and from you and other details of products and services you have purchased from us
• Technical data - internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform and other technology on the devices you use to access our website
• Profile data – your username and password, purchases or orders made by you, your interests, preferences, feedback and survey responses
• Usage data – information about how you use our website, products and services
• Marketing and communications data – your preferences in receiving marketing from us and our third parties and your communication preferences

We do not collect any special categories of personal data about you. This includes details about race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health and genetic and biometric data). Nor do we collect any information about criminal convictions and offences.

4. How we use your personal information

Your privacy is protected by law.

We are only allowed to use personal information about you if we have a legal basis to do so, and we are required to tell you what that legal basis is. We have set out in the table below: the personal information which we collect from you, how we use it, and the legal ground on which we rely when we use the personal information.

In some circumstances we can use your personal information if it is in our legitimate interest to do so, provided that we have told you what that legitimate interest is. A legitimate interest is when we have a business or commercial reason to use your information which, when balanced against your rights, is justifiable. If we are relying on our legitimate interests, we have set that out in the table below.

What we use your personal information for	What personal information we collect	Our legal grounds for processing	Our legitimate interests (if applicable)
To register you as a new customer	• Identity data • Contact data • Profile data	• Performance of our contract with you
To process and deliver (if applicable) your order	• Identity data • Contact data • Performance of our contract with you
To manage payments	• Financial data • Performance of our contract with you
To manage our relationship with you	• Identity data • Contact data • Profile data	• Legitimate interest	To keep your records up-to-date and ensure that we run our business efficiently
To enable you to receive our exclusive offers and special events (including when you sign up to receive our newsletter)	• Identity data • Contact data • Marketing and communications data	• Consent • Legitimate interest	To grow our business and keep you informed of offers and events that may interest you
To use data analytics to improve our website, products, marketing, customer relationships and experiences	• Technical data •Profile data •Usage data •Legitimate interest		To define types of customers for our services, to keep website updated and relevant to develop our business and to inform our marketing strategy
To make suggestions and recommendations to you about goods that may be of interest to you	• Identity data • Contact data •Marketing and communications data	• Legitimate interest	To keep you informed of new products or similar products to the ones you showed interest in

5. Who we share your personal information with

We may share your personal information with any of the following organisations, for the purposes of providing the goods which you have requested from us:

• Agents and advisers that we use
• Our credit card processors (Payment Gateway Provider)
• Our customer relationship management provider (CRM System)
• Our marketing automation platform provider (Newsletter Distributor)
• Our mailing services provider (Mailing House)
• External service providers (acting as data processors) that provide applications\/functionality, data processing or IT services to us (for example, we use third parties to support us in storing processed data)

You can find details of how these third parties use your personal information by looking at their privacy policies, all of which should be available on the relevant websites, or on request.

We require all organisations who we share your data with to respect the security of your personal data and to treat it in accordance with the law. We do not allow any of our service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.

6. Failing to provide personal data

Where we need to collect personal data by law, or under the terms of a contract we have with you and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you (for example, to provide you with goods or services). In this case, we may have to cancel a product or service you have with us but we will notify you if this is the case at the time.

7. Third party links

Our website may include links to third party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy notice or policy of every website you visit.

8. Transferring your personal information outside the EEA

The EEA is the European Economic Area, which consists of the EU Members States, Iceland, Liechtenstein and Norway. If we transfer your personal information outside the EEA we have to tell you.

We do not transfer your data outside of the EEA.

9. Data security

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.

We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator (including the ICO) of a breach where we are legally required to do so.

10. How long do we keep your personal information

We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for. This includes for example the purposes of satisfying any legal, regulatory, tax, accounting, or reporting requirements, to respond to any questions or complaints from you, or for the establishment or defence of legal claims.

To determine the appropriate retention period for personal data, we consider the amount, nature and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.

If you would like to know more about the retention periods we apply to your personal data, please contact us at enquiries@jessicamccormack.com.

In some circumstances we may anonymise your personal data (so that it can no longer be associated with you) for research or statistical purposes in which case we may use this information indefinitely without further notice to you. We will keep your personal information for as long as you are our customer.

11. Marketing

We may use your personal information to tell you about relevant goods and any upcoming offers.

We can only use your personal information to send you marketing messages if we have either your consent or a legitimate interest to do so.

You can ask us to stop sending you marketing messages at any time – you just need to contact us, or use the opt-out links on any marketing message sent to you.

We will not share your personal data with any third party for its marketing purposes.

Where you opt out of receiving marketing messages from us, this will not apply to personal data provided to us as a result of purchasing our goods or services or any other transaction between you and us.

12. Your rights

You have certain rights which are set out in the law relating to your personal information. The most important rights are set out below.

Getting a copy of the information we hold

You can ask us for a copy of the personal information which we hold about you, by writing to us at enquiries@jessicamccormack.com . This is known as a data subject access request.

You will not have to pay a fee to access your personal data, unless we believe that your request is clearly unfounded, repetitive or excessive. In such circumstances we can charge a reasonable fee or refuse to comply with your request.

We will try to respond to all legitimate requests within one month. Occasionally it may take us longer than a month and in that case we will notify you and keep you updated.

Telling us if information we hold is incorrect.

You have the right to question any information we hold about you that you think is wrong or incomplete. Please contact us at enquiries@jessicamccormack.com if you want to do this and we will take reasonable steps to check its accuracy and, if necessary, correct it.

Telling us if you want us to stop using your personal information.

You have the right to:

object to our use of your personal information (known as the right to object); orask us to delete the personal information (known as the right to erasure); orrequest the restriction of processing; orask us to stop using it if there is no need for us to use it (known as the right to be forgotten).

There may be legal reasons why we need to keep or use your data, which we will tell you if you exercise one of the above rights.

Where we rely on our legitimate interest.

In cases where we are processing your personal data on the basis of our legitimate interest, you can ask us to stop for reasons connected to your individual situation. We must then do so unless we believe we have a legitimate overriding reason to continue processing your personal data.

Withdrawing consent

You can withdraw your consent to us using your personal information at any time. Please contact us at enquiries@jessicamccormack.com if you want to withdraw your consent. If you withdraw your consent, we may not be able to provide you with certain products or services.

Request a transfer of data

You may ask us to transfer your personal information to a third party. This right only applies to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you.

13. Making a complaint

Please let us know if you are unhappy with how we have used your personal information by contacting us at enquiries@jessicamccormack.com .

You also have a right to complain to the Information Commissioner’s Office. You can find their contact details at www.ico.org.uk. We would be grateful for the chance to deal with your concerns before you approach the ICO so please contact us in the first instance.

Cookie Policy

Our website uses cookies to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse our website and also allows us to improve our site. By clicking “Accept” on our cookie banner, you are agreeing to our use of cookies. If you do not agree you may click “Reject Cookies” or you can also disable the installation of “cookies” by configuring your browser appropriately. For more information, please see ‘Blocking Cookies From Your Browser’ below.

Please be aware that restricting cookies may impact your user experience and may prevent you from using parts of our platforms or services.

A cookie is a small file of letters and numbers that we store on your browser or the hard drive of your computer if you agree. Cookies contain information that is transferred to your computer's hard drive.

The cookies on our website can be grouped into the following categories:

Essential cookies: These are cookies that are required for the operation of our website. They include, for example, cookies that enable you to log into secure areas of our website, use a shopping cart or make use of e-billing services.

Website functionality cookies: They allow us to recognise and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily.

Website analytics cookies: These are used to recognise you when you return to our website. This enables us to personalise our content for you, greet you by name and remember your preferences (for example, your choice of language or region).

Customer preference cookies: These cookies record your visit to our website, the pages you have visited and the links you have followed. We will use this information to make our website and the advertising displayed on it more relevant to your interests. We may also share this information with third parties for this purpose.

Targeting cookies: These cookies record your visit to our website, the pages you have visited and the links you have followed. We will use this information to make our website and the advertising displayed on it more relevant to your interests. We may also share this information with third parties for this purpose.

Cookie	Usage	3rd party	Cookie category
__cfduid	Used by the content network, Cloudflare, to identify trusted web traffic.	3rd party	Essential
form_key	Ensures visitor brow sing-security by preventing cross-site request forgery. This cookie is essential for the security of the website and visitor		Essential
mage-cache-sessid, mage-cache-storage	used in context with load balancing - This optimizes  the response rate between the visitor and site		Essential
mage-translation-file-version, mage-translation-storage	Used in context with the language setting on the website. Facilitates the translation into the preferred language of the visitor.		Essential
_nx-nocache	Used to help speed up the website.		Essential
PHPSESSID	Preserves user session state across page requests		Essential
private_content_version, X- Magento-Vary, mage-cache-timeout	necessary for the cache function		Essential
product_data_storage	Necessary for the compare-products function on the website		Essential
rc::a, rc::b, rc::c	This cookie is used to distinguish between humans and bots		Essential
section_data_ids	Used in context with the shopping cart functionality. Remembers any wish-list products and visitor credentials when checking out.		Customer preference
_ga, _gid	Registers a unique ID that is used to generate statistical data on how the visitor uses the website.		Website analytics
_gat	Used by Google Analytics to throttle request rate		Website analytics
p.gif	Keeps track of special fonts used on the website for internal analysis. The cookie does not register any visitor data.		Website analytics
product_data_storage	Determines which products the user has viewed, allowing the website to promote related products.		Website analytics
wp_customerGroup	Allows Google Tag Manager to determine the customer group of the current user.		Website analytics
__tawkuuid, TawkConnectionTime	Relates to tawk.to chat widget	3rd party	Website analytics
recently_compared_product_previo us	Necessary for the compare-products function on the website		Customer preference & Website analytics
recently_viewed_product, recently_viewed_product_previous	Determines which products the user has view ed, allowing the website to promote related products		Customer preference & Website analytics
_fbp, fr, tr	Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers		Targeting
NID	Registers a unique ID that identifies a returning user's device. The ID is used for targeted ads		Targeting

Blocking Cookies From Your Browser

You block cookies by activating the setting on your browser that allows you to refuse the setting of all or some cookies. However, if you use your browser settings to block all cookies (including essential cookies) you may not be able to access all or parts of our site. Except for essential functional cookies, all cookies will expire after 12 months. Essential cookies will expire after 10 years. Please see options to manage your cookies from your browser below:

• For Mozilla Firefox: Select the 'Tools' menu, then 'Options'. Click the 'Privacy' icon, locate the 'Cookies' menu and select your preferred options.
• For Microsoft Internet Explorer 6.0 and later: Select the 'Tools' menu, then 'Internet Options'. Click the 'Confidentiality' tab and use the cursor to select the level desired.
• For Safari: From the Safari menu, select 'Preferences', then click on 'Security' and select your preferred options.
• For Google Chrome: select the Chrome menu, then select 'Settings' and click on 'showadvanced settings'. In the Privacy section chose 'Content settings'; then in the 'Cookies'section you can select your options.

If you have any questions in relation to this Cookie Policy, please contact us by email at enquiries@jessicamccormack.com